Business // Article Summary
Introduction
The purpose of the article was about informing the readers regarding the significance of the article entitled as “Branding the age of social media”. This is written by Douglas Hold, which discussed about the branding of the new communication medium utilized by social media as a form of branding technique. The author stated that social media allow individuals to share the same values, interests, and activities using virtual communities such as internet that is similar with the presentation with the other two articles. The article communicated to the reader that social media just emerged in the 21st century when internet service became widely used around the world. In this particular issue, social media became as a necessity for individuals or any involved parties to communicate to others regardless of their geographical location. As a learning insight from the article, it has been implied and appreciated that the content helps to centralize all individuals around the world in order to keep each other to be updated with every issue or news that affects their professional and personal related behaviors and tasks. This article is different because almost more than half of the world’s population around the world is now being engaged with social networking related activities in order to connect with other individuals to continue with their routine as related by Leith (2016).
As for the summary of the article, this is about the branding issue that correlates with the application of social media, which is a valid communication platform because it does have an impact to our identity because it helps to build our self identity as an individual such as being oriented with our own culture and national heritage. User can trace back our real heritage because our history has already been registered to various websites that are now used to social media networks. This allows information to persuade challenge and tries to solve things that seeks to improve knowledge and influence.
As for the reaction, it has been agreed that branding the age of social media using the new age of technology that allow companies to use their brands online. Users can have the luxury of discovering different issues and events that happened during past years that is significant to their cultural practice. Basically, it talks about the essentials of social media. The purpose of this article is all about the significance of social media that expands the marketing strategies of a certain brand. The new ideas and information is all about the essentials of communication brought about by social media to help companies expose their products and services. This is the difference because it deals with the branding mode of the company to allow target markets to become more familiar about the brand. There are no additional costs of rediscovering where you came from because internet serves any information as long as it is available worldwide.
The conclusions are valid because the idea has been already regarded as realistic and factual, which is relatable with the real life scenario of brands and enterprises. Social media is a great idea for users to communicate because all information are all agreeable with the point of view of the author. This process helps to create stronger sense of having to conquer and appreciate your own identity in the long run that you can share with other individuals and groups with other cultural identities to other place or through social media websites. As a learning insight, the article is applicable because every person can utilize social media in order to campaign their particular brands. Brands are considered online identities because it provides genuine continuations of real life identities for the reason that you can trace you own culture from various websites that are supported with social media as mentioned by Holt (2016).
Reference
Holt, Douglas (2016). Branding the age of Social Media. Harvard Business Review. Retrieved from: https://hbr.org/2016/03/branding-in-the-age-of-social-media.
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