Business // Business Facebook and Google Companies
Part I: Facebook Company
Facebook is an online social networking and social media company based in Menlo Park, California States, United States with numerous branches around the world. The company was launched in the 4th of February of 2004 and is operating virtually for at least 12 years. There are a total of 15, 700 number of employees as of September of 2016. Facebook Company does not outline any other companies because it is a social networking company that operates as one unit. The reason behind is that it is only focused on one major social media platform so employees and consumers will only focus on its services while they serve billions of users from around the world. With regards to mergers, Facebook allow opportunity for mergers in the future, in which it allows all possibilities to engage partnerships with other companies who aim to strengthen their businesses that would diversify their services online.
Facebook regularly mentioned successes and failures with the employees with union-management relations that seek to improve its ties with the employees. This is an important measure to ensure that the relationship with the employees becomes more dependent and reliable to help the company to improve its working environment in the long run. For every company, it is important to consider about the opposing facts that would ensure the limitations and productivity of the company with its employees. The website of Facebook promotes products and services that are either free or with charges, depending on the type of service that consumers wants to acquire. With regards to online transactions, the company offers direct transactions with users to acquire virtual services. In this manner, it helps users to gain more exposure to other users due to its competitive market base, which allow more exposure and competitive advertisement management to apply with its employees.
Facebook promotes the company name, history and general information so that non-users will be exposed and to be more familiarized with the product. It seeks to endure competitive social media usability so that users will have more room to improve their activities in the long run. The company did not mention any marketing strategies; however, it is evident that Facebook is using a virtual system that ensures a long-term based relationship with the users to become potential consumers to avail some of its products and services. Online marketing strategy is one of the most important ways to encourage or persuade users to promote their value added services while using social media. Facebook is always ready to provide information to people using new features of its latest updates through online services because it is a social media platform that seeks to promote networking experience to other individuals and groups online as mentioned by Holpuch (2015).
Facebook is the most popular social media platform that seeks to promote familiar features and services online because it is an online-based structure to improve user friendly services. In this research, it involves a structure that seeks to understand and appreciate more about the marketing strategy and innovative services provided by technological companies. As an overview, there are different issues with Facebook such as using it as a form of popularity based services that allow people online to see and know more about your activities posted online. Privacy is always an important consideration that Facebook should omit, in which it is a vital structure that could endanger your profile online. Fake news and articles that are omitted are beneficial for me as users because it seeks to prevent false issues that could exploit our minds, which is an efficient structure to prevent malicious files and contents that could disrupt real facts.
Part II: Google
The second company is Google, which is a multinational technology company based in Mountain View, California. The company offers search services online, cloud computing, online advertising, and social media networking. As of the second quarter of 2015, Google has a total employee of 57,000 individuals. Google does not outline other companies because it is a sole operating company that is fully focused online. However, the company is open for third party companies who want to share its market share value such as having a shared stock market value. Google also aims to expand further in the field of online business because it can coordinate with other technological companies operating on the internet in terms of sharing information online. This aims to sustain better product sustainability as well as ensuring the services to become more dependable.
The company mentioned updates with regards to training employees because it is an important framework that ensures professional development that will improve competitiveness. As an employee, it is important to undergo a regular training and seminar workshops to ensure that there are new ways of improving productivity in the business perspectives. As a company, it is always important to detail relevant accomplishments and issues of failures because learning is a diverse process, in which it could sustain credibility that can make a better productivity in the future. Learning from past mistakes encourages the present society to improve its services in the long run. The website and its online facilities provide users the opportunity to directly order its services because there are numerous portals for the users to engage in transactions and services with the company. Google does not encourage users to purchase because it is concentrated on ensuring a better consumer services for the readers who are using Google online facilities whenever they are online.
The company does not mention its competition or plans to remain competitive in the business because there are issues with regards to privacy. As an operating company based online, it is always important to use better facilities that engage in having a better user experience. As for now, being familiar with the services of the company is more reliable than before due to the number of features and services that can provide to users. This includes being the most used search engines wherein the word Google become a synonym for search accepted by Webster dictionary. The reason behind is that some features of Google became a household item. Any individual can use their gadgets such as phone, desktop, tablets, and smart watch to accomplish their daily activities. In this case, using gadgets at home encourages users to become more reliant on all information being added online according to Woody (2013).
As an informative campaign, the company made us realizes that we should utilize the potentiality of virtual technology because technological creativity is now allowing the current generation to benefit its services. Some product features are now becoming a human right because we always utilize Google as part of our daily activities. As a different view of the company, the issue is about security enhancement because it plays an important role for ensuring that the creativity enhances cooperation to sustain the productivity of an individual to become more productive and competitive. Financial outputs as well as encryption data are omitted because this will help to mask and protect the personal profile of users who are being victimized by online criminals who are always trying to pry users. In addition, being informative is one way of increasing knowledge because latest trends and news are always being posted online, which you notice on Google’s search engine.
References
Holpuch, Amanda (2015). “Facebook changes controversial ‘real name’ policy in wake of criticism”. The Guardian.
Woody, Todd (2013). “Google is on the way to quietly becoming an electric utility”. Quartz.
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